I’ve already made it clear that I don’t like blogging. Here’s why: I am extremely insecure about my writing. I’ve probably written about 10 drafts on WordPress, but I just can’t bring myself to hit ‘publish’ – I end up deleting them instead. I don’t like the idea of other people reading my writing for the same reasons I don’t like speaking up in class: I don’t think I have anything to say… and if I do, my classmates usually say it better than I do.
Nevertheless, my phobias won’t get me out of completing a class assignment, will they?
During yesterdays’ Q&A session, someone asked Arianna Huffington how they could become a better blogger. Her answer? Make sure you’re passionate about whatever you’re blogging about.
So here’s something I’m passionate about: Makeup. I LOVE makeup. All I’ve ever wanted to become is a beauty editor at a major fashion publication. Every time I see a tester display in a department store or a boutique I can’t stop myself from testing foundation formulas on my wrist or sticking my fingers in all the eyeshadows or trying on lipsticks or comparing mascara brushes…
… anyway, I spent most of my summer internship standing next to the makeup counter, and on slow days I’d let shoppers believe that I was an actual makeup artist and give them mini-makeovers (sorry, Susan and Patrick…). And, for the record, no one could tell that I actually had no idea what I was doing, and I made quite a few beauty sales.
So how can I make my passion for cosmetics relevant to independent media? The answer: Michelle Phan.
Because of her soothing style of narration and methodical makeup demonstrations, Phan has been affectionately dubbed “the Bob Ross of makeup” by commenters on her YouTube channel. The self-taught painter and illustration major launched the online makeup tutorial phenomenon with a simple concept: accessible, yet professional makeup instruction. She’s uploaded more than 80 self-produced, educational videos covering everything from basic daytime makeup to more complex club or catwalk themed looks – “Makeup for glasses” and “Lady Gaga’s Pokerface” are just two examples of her range of expertise.
“Honest, elegant and artistic describes my videos best,” Phan says on her YouTube page – and from what I can tell, she’s absolutely right. They’re thorough and easy to follow… but most importantly, her technical skill and artistry never ceases to amaze viewers. She always provides a complete list of the products she uses for each look, and doesn’t skimp on professional techniques and terminology – two important details that really make each video a complete package.
My favorites? “New Year’s Eve” – a glitzy, yet elegant party look, and “Snow White” – a professional makeup artist’s tribute to the beloved Disney cartoon, (ok, the intro and music is a little cheesy… but bear with me, it’s an awesome lesson in liquid eyeliner and performance-grade cosmetics). Also, don’t miss “Guy Makeup” or “Kitty Litter facial mask” – once you get past the “eww” factor, it’s a very educational video… and the mask really works, trust me!
Besides her accomplishments in makeup application, there’s something to be said for Phan’s social media presence. In addition to becoming the #3 Most Subscribed YouTube Guru on October 8th, 2009:
MichellePhan.com, her new blog, is updated daily (her post on eyebrows is a revelation… I know of quite a few people who should read it ASAP!)
Her twitter feed is “super daily”
Her Facebook page is a place where people can discuss her work and ask questions directly
After joining YouTube in 2006, Phan is now represented by Jed Root, Inc., an agency that represents some of the best artists, photographers, stylists, set designers, etc. in the entertainment industry. She also worked backstage at the Chris Benz show during New York Fashion Week 2009 and was hired by Lancôme.
With an arsenal of cosmetics, her MacBook Pro and a lot of talent, Michelle Phan has become one of the most recognized names in beauty – in just a few years. While indie political bloggers can become syndicated columnists and paid analysts, makeup artists can become professional gurus through the same social media. I am officially inspired.